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Marketing as a cause of the global crisis
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How to build an effective business

An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but humanity has dealt with these problems. There are enough goods, enough services, shops where everything can be bought is enough, in general, there is enough, but consumers are not enough for all this, and this is the main problem of our time.

Effective business for everyone

The most interesting thing is that people have enough money. If not available, you can always take a fairly affordable loan. It turns out that the problem lies precisely in people. This problem consists in the fact that people do not consume goods in quantities necessary for business. Since they do not do this, it means that something prevents them from doing this, they lack something.

Studies were conducted as a result of which it turned out that consumers lack ideas. The bottom line is that consumers buy goods and services only in order to realize the ideas that are embedded in them. All the ideas that are implemented in consumers have already been implemented, respectively, they simply have no reason to buy goods and services.

Generally speaking, it is ideas that turn people into consumers. Initially, there are no consumers at all, there are just people. A simple person differs from a consumer in that he does not have a desire and intention to buy a product. The consumer, in turn, has such a desire and this desire creates an idea that has been introduced into it, motivating for its implementation.

The Philosopher’s Stone transmuted base metals to noble metals, and ideas turned people into consumers. If you take a small child, then he is mainly interested in food only. He is not interested in his own apartment, he is not interested in cars, discos, alcohol, and so on, because the necessary ideas are not implemented in him.

In the process of growing up, the necessary ideas are introduced into the child, and when he grows up, he becomes interested in everything that allows them to be realized. Accordingly, in order to get an effective business that does not experience a shortage of consumers, it is enough to simply introduce the right idea into the required number of people and turn them into consumers.

An effective business, and with it a large number of customers can be obtained only if the work is at the level of ideas. It penetrates a person unnoticed and he feels it as part of himself and does not resist it, does not try to get rid of it. For example, if a splinter is driven into a person’s skin, he does not perceive it as part of himself and tries to get rid of it.

Accordingly, competitors will not be able to lead customers away, which means that the most efficient business will be built.

The idea fits into a person and integrates into him, becomes his harmonious part, does not interfere with him and does not destroy him. In this case, the idea lasts a long time. Once, once in a person, she turns him into a consumer forever. The body cannot digest it; it will motivate the person to want to realize it again and again.

Work at the idea level is also good because only the company that implemented it can manage it. Only the company that introduced the idea, knows what its essence is, can manage its further development and develop products or services for it. Accordingly, competitors will not be able to lead customers away, which means that the most efficient business will be built.

Great way to build a powerful business.
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