How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise due to lack of marketing or its poor quality. If you think differently, then imagine for a second that all customers have disappeared. There were customers and they were not there. Not a single customer.
Everyone is gone. There was no one to sell. Warehouses are littered, but no customers. No one is interested in goods and services. Around silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look as if on a photograph in which a moment is captured. Imagine, Imagine. Be brave, look into the eyes of reality.
Show her what you are worth. Show her who you are in life. Watch until one of you blinks. If she blinks first, you win. If you – then she won. Only by looking into the eyes of reality, you can see yourself, you can understand who you are and what you are. You can understand what place you and your business occupy in this world.
Looking into the eyes of reality, you look at the starting point and see how to save the business. Looking at the starting point, you will clearly understand that not everything is as scary as it might seem. Why? Because you will not leave below the reference point, because it is the limit, the absolute limit beyond which there is nothing. The reference point is the bottom. The feeling of the bottom relaxes and soothes.
Standing at the bottom, look up. What do you see? You see potential, just huge potential. You see the potential not only of yours, but also of others. Every business has a potential that simply needs to be realized. Everyone needs goods and services. Therefore, customers will never disappear. This will never happen. They have always been, are and will be.
The only question is to find them, and find them quickly and cheaply. If consumers are expensive, you earn little or no money at all. If you look for customers for a long time, others can find them and offer them your goods or services and you will be in flight. So if you want to know how to save a business, the answer to this question is really simple.
To save a business, you just need to get consumers as quickly as possible than others. The idea is, of course, banal, but realizing it is not easy. There are no other ways. Save the business in other ways will not allow competitors. The cheaper the consumer is, the higher the profit, because there are no other sources of cost reduction.
By themselves, clients are not generated; they must be produced. Spending on manufacturing customers is as natural as spending on manufacturing goods. Is it possible to do without creating customers and spending on it? It is impossible, because the client does not know about your products. No one except you will be engaged in this, no one except you will not talk about your products.
To tell a client about a product or service, information transmission channels are needed, information carriers are needed and most importantly, high-quality information about the product or service is needed, and not just any, but in a language that is understandable to the client. If you do not have channels, there is no information, its carrier, you will not be able to inform your client about your products. absolutely nothing.
This means that you can never get customers in general and cheap customers in particular. To get at least some customers, and even more so cheap and fast, you need very high-quality marketing. This is not customary to say out loud, but the main purpose of marketing is to reduce the cost of customers and reduce the time they take to generate.
You can fish with a fishing rod, or you can put a net. So marketing is to fish in the net. If you put the net correctly, you can catch a lot of fish at a time. Of course, you need to invest in a network, it costs a little more than a fishing rod. But then you do not need a bait that lasts exactly once. As a result, the network is cheaper than a fishing rod.
Moreover, fishing with a rod suggests that you need to sit and fish. The network can be put in and periodically checked, doing other things at this time. Marketing is like a network, therefore it is a very popular tool all over the world that helps to keep a business running. Huge amounts of money are being invested in it. Very often, investment in marketing reaches 20% of revenue.
All this is not just like that, because each dollar invested in marketing brings 5-10 dollars of profit, and sometimes even more, which allows you to save the business. That’s why marketing is needed – it makes money, good money, it allows you to squeeze the maximum out of the invested amount. It may seem that 20% of the investment in marketing on the amount of income is expensive.