Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must fit into this economy, become a part of it, become a creative class. Those who don’t want to live a sweet life can, in principle, live in the old way, they can live as they used to do it.
Life will not be as sweet and interesting as it could be, but it will be. There is no doubt about this, because now the peasants and farmers are somehow getting along with the workers and employees, somehow the industrialists are getting along with the representatives of the information sector. Representatives of the creative class and everyone else will get along in the same way.
Each for himself determines how to live and what to do. However, it must be understood that the creative class will live better than anyone else, and everything else will be the infrastructure for it. It is not possible to stop the development of a creative economy, because many stakeholders have a real demand for its creation and development.
A creative economy is an economy of ideas, an economy where the main, most valuable and most expensive product is ideas. In such an economy, you can earn a lot of money only on ideas. The lack of new quality ideas is the main cause of the global crisis. All advanced businessmen know this and they want to solve this problem.
A creative economy is characteristic of developed countries. It is there that now mainly representatives of the creative class are concentrated. In general, the essence of a creative economy is that the only product that represents value is creative, in other words, a new idea. For example, the new Apple iPhone or the new Samsung Galaxy.
In a creative economy, nobody needs the old; in such an economy, everyone needs only innovation, and people are willing to pay only for innovation, and pay well. Innovation in a creative economy is a shortage, and where there is a shortage, there are high prices. Representatives of the creative economy – this is the creative class that creates new ideas.
Representatives of the creative economy are all those who know how to create creative products and most importantly promote them. All the rest is the infrastructure of this economy, which is not profitable, like any other infrastructure. Of course, it is needed, but it does not give profit. She is needed by the creative class, which is ready to unfasten money for its maintenance.
In a creative economy, at the expense of the creative class, everyone else lives, being on his content. A creative economy is an emerging reality; accordingly, the described situation will not be characteristic of the distant future; it is already in many markets now. Most markets already have owners who carefully guard them.
A lot of companies live off luck, due to attacks on foreign markets. In other words, business for enterprises that are not representatives of the creative class has turned more into a hunt with an uncertain result than into a business. If the hunt is successful, then the company receives some income, but if it is unsuccessful, then it remains without money.
Trying to divert foreign customers from foreign markets is not the only way to make money. You can go the other way. It consists in entering into a symbiosis with the creative class. In other words, you need to find a representative of the creative class and provide him with your company in the form of infrastructure for creating creative products.
The essence of this symbiosis is that the main asset of a creative business is a collection of people with an implemented idea, which is promoted by a creative person. But in order to realize this idea, specific goods and services are needed. In other words, the creator needs businessmen from other formations that produce goods and services.
In a creative economy, the market is controlled by the creator, not the producer of goods or services, and accordingly, he can dictate the conditions. Accordingly, the task of businessmen of other formations is to organize their business in such a way that it meets the requirements of the creative person. If this condition is met, there is a good chance of symbiosis.
Symbiosis is beneficial to both parties. Symbiosis is beneficial for creators in that they do not have to create and maintain infrastructure for organizing the production of goods or the provision of services for their markets. Symbols are beneficial for industrialists and representatives of other economic formations in that they receive guaranteed sales of their goods and services.