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Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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Small Business Marketing Launch
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How to build effective business processes

Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There are very few people who know him a little, and therefore there are very few companies that use high-quality business processes.

The secret is simple and that business is basically an idea. Effective business processes are obtained only if they are built around the idea that underlies the business and is aimed at implementing this idea. Ideas are the basics of business processes, absolutely all business processes and all businesses, it is with them that any business begins.

Any business is also uploaded with an idea, but an already implemented idea. In fact, business is the process of implementing some kind of idea. At the entrance of any business is always a new idea, and at the exit of any business is always a realized idea. Money is not the basis of business, but the result that is obtained if effective business processes are applied.

The more efficient business processes are used, the more money the business generates. You can get such processes only if you rely on the idea of ​​business. To rely on the idea of ​​a business, you first need to define it and there are big problems with this. According to statistics, only about 5% of businessmen know the idea that underlies their business.

The remaining 95% of businessmen build a business intuitively, which leads to a large number of problems in business. An idea is not only the basis of businesses and business processes, but of the whole world. Consider, for example, preparation for barbecue. At first there is only an idea – to go to a barbecue, which is then embodied according to a certain algorithm.

First, the idea of ​​organizing barbecue comes to someone’s head. Then comes its distribution. We begin to call friends and invite them to join. Initially, not everyone has a need for such an event, because not everyone was inspired by this idea. Accordingly, some have to implement this idea, overcoming their resistance.

If we manage to implement the idea, resistance is overcome, a desire arises to join, a suitable company is going. Everything is exactly the same in business. First, there is an idea of ​​a business, then it spreads, and certain difficulties are overcome, and then a need arises for a product or service that matches this idea.

This is also the basis for the sales promotion system. Speaking of barbecue, there is a problem of the place of their organization. Accordingly, when the company is assembled, there is a choice of place. Difficulties arise here, because the idea of ​​how to hold an event for everyone may be, though one, but slightly different, because different people see everything differently.

In business and marketing, the word market segment is the word for this difference. After the place is selected, begins the selection of a set of products and their purchase. Here everything happens as well as with the choice of place, i.e. with certain difficulties, because the basic idea, the idea of ​​going to a barbecue for everyone, though one, but still differs in some points.

When everything is ready, the team advances to the chosen place and there the idea is finally realized in the process of preparing barbecue and their subsequent eating. As you can see, initially there was an idea that gradually developed and embodied, until it did it completely. If the implementation of the idea were ineffective, it would not have been possible to implement.

Place for barbecue, products, car for transportation, people for the company, all this became necessary after the idea arose and in order to realize it. An idea is the foundation of everything, including effective business processes built around a business idea. There will be no idea – there will be no business and sales, because it is the idea that determines the effectiveness of the seller.

The barbecue example is not an exception, but a rule. All our lives go through similar algorithms; the basic sales methods are based on such an algorithm. When we are going to buy a mobile phone or a car, we also initially only have an idea, which is then implemented. When we are going on vacation, we also only have an idea.

Effective business processes are possible only if they are built around the idea of ​​a business, because the idea of ​​a business is its foundation. At the same time, the basic business process is the process of implementing the idea that underlies the business. The rest of the business processes are processes aimed at servicing the basic business process and its components.

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