Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch of new business areas. The second niche is assistance to medium, but most often large, businesses. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.
In other words, the vast majority of small businesses work as assistants to big business and, accordingly, depend on it. For example, car services are assistants to car manufacturers and their spare parts. The field of trade is the assistants to manufacturers of goods. Travel agencies are assistants to tour operators.
The prospects for small business from the first niche depend on the development of the economy as a whole, as well as on the development of scientific thought and technology. But the whole secret is that big business, economics, science and technology depend on ideas. This means that in the end, the prospects for small business are associated with the prospects for the dissemination of certain ideas.
It turns out that small businesses need to carefully monitor which ideas are popular and which are not. For example, he made a certain communication salon bet on the sale of phones under the Nokia brand. However, Nokia management took and chose an idea that is not popular with customers to build a market.
To maximize profits, it is advisable to choose the company whose products are in maximum demand.
As a result, phones that are the embodiment of this idea cease to be sold. The salon itself can do everything right, but the manufacturer does not. As a result, if he does not reorient to help another big business, then go broke. In order to properly reorient and not burn out, you need to study the ideas that are embedded in consumers.
Next, you need to make a rating of these ideas and then it becomes clear what to bet on. After that, it remains to figure out which of the representatives of big business is developing this idea and switch to trading its products. To maximize profits, it is advisable to choose the company whose products are in maximum demand.
Of course, it’s hard to realize that small business is not independent and that the prospects of small business depend on big business. But nothing can be done, that’s how the economy works. In principle, there is nothing wrong with this, you just need to keep your nose upwind, study consumers and identify the most promising ideas and deal with them.
In order to console representatives of small businesses, it can be noted that in case of problems in the market and losses, small businesses are small, in contrast to large businesses, where they are simply huge and sometimes fatal. It can be noted that the prospects for small businesses are often better than for large businesses, because small businesses are very adaptive.
One big business started having problems – working for another. The main thing is to correctly understand the role of small business, and indeed the essence of business. The essence of business is that business is a process of materializing ideas. First, an idea is created, then it is introduced into consumers, as a result of which they need appropriate goods or services.
Business is impossible without an idea. If you have an idea, then you have a business; if there is no idea, then there is no business. This is the essence of our world. If there is no idea, then effective ways of developing a business are not available, which means that the ability to build a large business is also not available. In general, of course, it should be noted that the real business is the creation and promotion of your idea.
A small business can introduce new ideas and then become a big business or integrate with a big business, or engage in the promotion of someone else’s idea – which is what helps big business. There is no other thing for small business. Each of the ways has its advantages and disadvantages. Accordingly, everyone decides for himself which path to choose.
When you promote someone else’s idea, it is more a hired job than a business. A small business that is mainly engaged in promoting someone else’s idea is a mercenary from the owner of this idea. This feature of small business is connected with the fact that it has few opportunities to promote its idea and that it needs a lot of resources to promote it.
Like any other mercenary, a small business is usually content with little money. To earn a lot, a small business must become big, for which he needs to create and develop an idea. The more people the idea is implemented, the more consumers will be created and the better prospects for small business are seen.