Where to find customers for big sales
Where to find customers is the issue that most worries businessmen. They think about it an average of 50 times a day. A businessman wakes up with the thought of where to get customers and goes to bed with that thought too. Sometimes a businessman even dreams when he is looking for customers. In fact, the whole life of a businessman revolves around thoughts about customers.
Clients are the center of the businessman’s world. Why is that? Everything is simple – a business cannot exist without clients. A client for business is like charging for a smartphone. While the business is charged with customers, it works. As soon as it is discharged, it immediately ceases to work and then it is urgently necessary to increase the number of customers. If this is not done, the business will stop.
Moreover, both a business and a smartphone, even if they don’t work, still require money. The subscription fee, even if you do not call, is still charged. A non-working business also has a kind of subscription fee: it is necessary to pay rent, utility bills, and wages to employees. Without customers, the business goes into the red and becomes bankrupt.
The longer there are no customers, the greater the minus. Plus, there is only a business with enough customers. That is why the question of where to find customers is the main one. To search for customers effectively, you must first determine how many are required. The logical answer is the more the better. But this is incorrect, because the business is not rubber.
If the number of customers is greater than the business opportunity, he will not cope with them. Therefore, you need to reasonably approach this issue. It is simple to coordinate the possibilities and needs of a business for clients. To do this, you need to determine the costs of the company, the average income from one client, the number of customers that can handle the business.
For example, all expenses of the company – 1 million rubles per month. The average level of company income per client is 10,000 rubles. Opportunities – 1 client per hour. The business operates 8 hours a day, 25 days a month and can serve 200 customers a month. The minimum number of customers needed to at least cover costs is 100, and the maximum that a business can handle is 200.
The calculations made above indicate that a reasonable number of clients lies in the range from 100 to 200. If 100 clients are found, then the business will work to zero. If there are 200 customers, then income will exceed expenses by 1 million. You can distribute the scheme to your company simply by inserting data on your business into it.
The range can be significantly expanded both upwards and downwards. For example, if you optimize business processes, you can significantly reduce costs, time for customer service, and the average bill. As a result, you can ease your task and look for fewer customers, or by expanding your business’s ability to earn more income.
It is still impossible to do without clients anyway, so the question of where to find clients in any case must somehow be decided. They may need more or less, but you still need to look for customers. To search for something without knowing what is pointless and futile. Therefore, you need to clearly define for yourself who the client is, what he represents, what happens.
At first glance it may seem that there is nothing complicated here and who such a client is understandable so. However, in reality it is not so simple. The bottom line is that the client is not every person. A client is a person who has pumped an idea that he can realize with the help of your product or service. If a person is not pumped by an idea, he is not a client, but just a person.
If a person does not want to realize an idea that matches your product or service, then he simply does not need them. Moreover, the idea must be active. If a person has pumped the idea, but it is not active, then he is also not a client, but just a person. Another important point that must be taken into account is that there are 3 types of customers: no man’s, his own and lost.
Each of these types is searched in different ways. Your customers are those that your company has created by introducing the right idea into people. Lost customers are those that another company created, but for one reason or another lost them. Drawn customers are those that no company has created, so they do not belong to anyone.