How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is uncontrollable and it seems to work on its own, as something independent. As a result, the market must be subordinated, it is necessary to adapt to it, its opinion must be taken into account, its desires must be guided.
The need to obey does not like businessmen who are used to having them all obey. It is all the more unpleasant to submit to something incomprehensible to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, if you do not do this, then you can fly out of it very easily, very quickly and forever.
The market is controlled by the invisible hand of the market and it is necessary to obey it. All movement in the market is 100% dependent on it. It actually determines the level of demand, the level of competitive prices, characteristics of goods, price, motivates buyers to buy. We can say that it is the invisible hand of the market that sets the trends in the market.
It is better to be friends with the invisible hand of the market if you want your goods or services to sell well. But is friendship possible between a businessman and the invisible hand of the market? Is it possible to shake the invisible hand of the market and enlist its support? You can, but only if you own noomarketing, because noomarketing makes the invisible hand of the market visible.
Moreover, through noomarketing you can not only shake this hand, but also become her friend, as a result of which noomarketing is the basis of a successful business. What is a market in terms of noomarketing? From the point of view of noomarketing, the market is a structure based on the idea of a product, or the idea of an individual, business, or the market itself.
For example, if the product is a car, then the idea of a car may be at the heart of the market. If it is a mobile phone, then it can be based on the idea of a mobile phone. Accordingly, in this case, the idea of a specific product is the invisible hand of the market. It is this idea that governs the market and, accordingly, all who are involved in it.
The invisible hand of the market always works exclusively in its interests. She favors those undertakings that develop her and destroys those undertakings that prevent her from developing. It determines the demand from consumers and motivates them to consume goods and services. Demand is equal to the number of people in whom the idea of this product is introduced.
If the number of carriers of the idea is 99999 people, then the demand is equal to this particular value. Neither more nor less, but exactly 99999 units of goods the market needs. If 100,000 units are offered on the market, then one will never be sold. If you want to sell more products, then in this case you need to introduce the idea into more people.
But to introduce the idea into a larger number of people is not enough, it is still necessary to organize effective interaction of marketing and sales in order to enhance the effect. Until an idea is implemented in a person, the invisible hand of the market cannot influence him and motivate him to purchase your product. Until an idea is implemented in a person, it is impossible to sell him a product or service.
The invisible hand of the market creates an offer and allows you to profit from marketing. She motivates the carriers of this idea, who can produce goods corresponding to her, engage in their production. It is for this reason that people create different businesses, and not because they want to make money, as they think at first glance.
Accordingly, in fact, we have two classes of carriers of this idea: consumers and manufacturers. Consumers are those in whom the idea is introduced, but not yet developed. Producers are those in whom the idea is implemented and developed. For this reason, the effect is different. Any person who has developed the idea of this product in himself can become its manufacturer.
The price can also be said to be set by the invisible hand of the market. More precisely, it determines the value of goods for producers and consumers. Further, on the basis of a sense of this value, consumers determine what price they are willing to pay for the goods. Manufacturers, in turn, determine at what price they are willing to sell the goods.
Without the invisible hand of the market, a sense of value could not have formed. Accordingly, it would be difficult to set a price. For example, if there are 5,000 carriers of this idea as consumers, and manufacturers offered them 10,000 products, then their value decreases. This is felt by the consumer and as a result, he is no longer ready to pay a high price for the goods.