How to find sources of profit
The main sources of profit change after the change in the economic level. We are currently moving from a fourth economic level to a fifth. Accordingly, very soon only businesses…

Continue reading →

Marketing as a cause of the global crisis
Alexey Kudrin, IlmarRimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the…

Continue reading →

Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

Continue reading →

Internal marketing from professionals

A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else’s benefit only if he is motivated to do so. Such, however, is life. On his own, he will never think about how to do good to others. So the person is arranged that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.

internal marketing

There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher your loyalty and desire to work for you. This is mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you just motivate the person to ask for more.

Hired work is a compromise between work for yourself and for the company. The compromise may be on an equal footing, in favor of the employee or in favor of the company. An employee who is not motivated to work for the company works for himself, building his personal business within the company at the expense of the company. Internal marketing is a way to make it work for the company.

People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he must feel the idea of ​​this company as his own. He will work on the idea, on himself and at the same time on the company, often without realizing it. So that a person does not work for money, he needs to give ideas.

Internal marketing is a way to convey the idea of ​​a company to employees so that they perceive it as their personal

Internal marketing is a way to convey the idea of ​​a company to employees so that they perceive it as their own. Receiving an idea, a person wants to realize it. By working, he realizes it. Moreover, if the idea is unique, then nowhere else, except in your company, he will not be able to implement it. Thus, the company receives a 100% loyal specialist.

Studies show that companies that broadcast the idea to their employees are more successful, strong, and profitable. Such companies have less costs and staff turnover. Employees of such companies are well aware of what they should do, when to do, and most importantly why. The idea unites everyone who works in a company in a single and harmonious mechanism, turns it into a car.

The basis of internal marketing
Everything seems to be clear – take the idea of ​​business and broadcast it. But there are two problems. The first is that not all companies have an idea. Many companies work without an idea, automatically, mechanically. The second problem is that often there is an idea, but under its influence only one founder of the business works, without broadcasting it to his employees.

If a person is employed by a company, but not pumped by her idea, he, in fact, is not part of the business, and we can say that he does not work for him

When a business has no idea, or when only the founder works under its influence, then the business does not constitute a single whole. Then, within its framework, there are many local businesses for each of the employees who actually parasitize on the main business. Instead of making a contribution to the business, on the contrary, they take resources and money from it.

If a person is employed by a company, but not pumped by her idea, he, in fact, is not part of the business, and one can say that he does not work for him. First of all, because he does not know the idea for which he needs to work. Therefore, he has no choice but to work for himself, for his idea. Without an idea, a person cannot do anything at all, he needs it like air.

Without pumping the idea of ​​business, the employee gives out a product that does not fit the company, does not correspond to his idea. In fact, he sells himself to the company, sells his idea, his product to the company, he feeds on the company, giving nothing in return. Internal marketing is the only way to rectify the situation and make employees work for the business to the maximum extent possible.

To launch it, you need to clearly articulate the idea of ​​a business with the help of a legram and start broadcasting it, pumping through it all the employees of the company. After pumping, the idea to infiltrate them, and they will begin to implement it, becoming a truly part of the company, and will begin to work for it. They will begin to create the product that really suits the company.

Internal marketing is the promotion of a company for employees. However, it is not the company itself that is advancing, but its idea. The idea of ​​business is its foundation, its core. People pumped by the idea perceive it as part of themselves, and therefore the business as their own. The more powerful the business idea, the more it affects workers, the more they want to work for the company.

The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

...

How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is uncontrollable…

...

Modern market opportunity analysis
If there are few customers or the business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because sooner or later the…

...

Marketing as a cause of the global crisis
Alexey Kudrin, IlmarRimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the…

...