Marketing research without the expense of money
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely on this information when making decisions, when creating advertising materials, when developing goods or services, and in many other cases.
In principle, you can of course run a business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow us to calculate everything and plan everything, but I don’t want to spend money on it.
What to do when you do not want to spend money on marketing, but want to have numbers? In this case, you can conduct completely free marketing research. It is very easy and simple to do this on your own. Free marketing research can be done by your own seller or sales manager.
Sales managers and sellers are constantly in close contact with customers, and therefore with the market and it will not be difficult for them to collect the necessary digital information on the market. Only “pumped-up” specialists can conduct qualitative research, because without this they will not know what to ask customers and will not be motivated to do so.
If they do not have motivation, then they need to pay money, which means that marketing research is already paid, and this is not our goal. Our goal is free marketing research. A pumped-up sales manager and seller are personally interested in receiving information from customers, which means he will do everything for free.
When there is no inner desire, any other methods of motivation are poorly effective. A pumped-up seller, not only is it becoming more efficient, it can perform many more new functions, including conducting free marketing research and intelligence. A pumped seller becomes an agent of your company.
A trained specialist begins to work in the interests of the company, and not just for the sake of making money. The implementation by the seller or sales manager of new functions gives many, many advantages of the company, hitherto unknown advantages. So, a pumped-up seller will be able to receive information about new ideas that are now worrying consumers.
Getting information about new ideas introduced into the consumer is one of the most important areas of marketing research, because an idea is the basis of business and the basis of business processes. If they used to say – the one who owns information, owns the world, now they say – the one who knows what ideas excite the consumer – owns the world.
Getting information about new ideas that really excite consumers is very difficult and very expensive if you do this not yourself, but through intermediaries. If you do this through your seller, then money will not be required. On the contrary, it will even be possible to make money from this by reselling information about new ideas to interested companies.
New ideas are very valuable information, because for their implementation you need new products. Anyone who finds out about new ideas earlier than others can create the goods necessary for these ideas earlier than others. As a result, a monopoly in the market will be obtained and cream removed from the market. The rest will have to be content with only the crumbs that remain on the market.
A company where the seller is not pumped, learns about what goods need to be bought or produced only if he visits your company, because they can only copy, not create, but it will be too late, because the cream from the market will be yours for a long time, competitors will only have leftovers. Competitors will only have to eat after you.
Another benefit that a pumped seller gives is the opportunity to conduct free marketing research and find out how much energy a consumer has, how much he is motivated to purchase a particular product or service. If the consumer does not have energy, he has no motivation, which means that it must be created forcibly.
It can be created by the seller or the sales manager. If energy is not created, then there will be no sale. A seller who is not pumped cannot receive this data because he will not feel the idea that generates energy. After it is known how much motivational energy a consumer has, it can be increased.