Marketing as a cause of the global crisis
Alexey Kudrin, IlmarRimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is uncontrollable…

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Creative method of generating ideas

A good idea is very much appreciated, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get quality ideas. High-quality ideas give better results, low-quality ideas give low results, and sometimes do not give them at all.

The method of generating ideas from professionals

This makes it necessary to approach the generation of ideas very responsibly, because only such an approach will give real results. Such an approach can be implemented only if an effective method of generating ideas is applied. In noomarketing, different methods are used to generate ideas and one of them is nootechnology, which has the name “LOGY”. The algorithm of this technology is as follows:

goal setting
situational analysis
generation of ideas
idea selection
design ideas
Effective Idea Generation Method
Effective Idea Generation Method

Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a very important stage. If carried out correctly, the matter will be half done. At this stage, we need to clearly determine what idea we want to get, why we need it and what result we want to get as a result of its dissemination.

When goals are set, we need to collect as much information as possible about the environment in which the idea is to be disseminated.

It is necessary to specify the target results as accurately as possible. This may be: the number of people involved in the idea, the state in which they will be after being involved in the idea, as well as such marketing goals as sales, income and profits. When the goals are set, we need to collect as much information as possible about the environment in which the idea is to be disseminated.

Gathering information about the environment is a situational analysis. With its help it is necessary to find out how many potential consumers it has, what values ​​they have, and what needs have already been formed. It is also necessary to collect information about the characteristics of potential consumers. This can be data on age, gender, marital status, social status and other useful information.

Ideas compete with each other, so it is important to know which ideas are already launched in the information space into which we will launch our ideas. This will, firstly, avoid duplication of ideas, because it will not bring results, and secondly, it will allow the use of other ideas to promote ours. Using other people’s ideas will allow us to implement our ideas faster and more reliably, as well as save on their implementation.

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